Audio Branding
How does your brand sound?
Music is the #1 emotion carrier and indispensable for a recognizable C.I. – and is proven to account for 40% of all effects in brand communication.
In addition to SMELLING and SEEING, the aspect of HEARING is also part of a harmonious point of experience.
This will result in a clear added value, if this aspect has an inspiring, activating & positive effect on the customers and your staff.
Audio Branding is not an off-the-shelf product but a sophisticated algorithm that, with participation of
of the TU Berlin, develops a brand and customer-oriented music.
The goal is:
to adjust individually to different situations, times of day, locations, occasions and even to the weather!
Additional benefits: Measurement of visitor flows
Our partner is the first who came up with the idea to use this data concerning music; with the goals:
- to play the perfect song at the right time
- to measure which reactions the song triggers…
…because the perfect song is timely matched to the age group of the currently present target group.
Further possibilities of Analytics data:
upon request.